The 180g concept shop in Paris is one of the more unique custom tailoring and dying stores around. Now approaching their one year anniversary the store sells high quality products like cashmere sweaters and scarves, ringspun cotton tshirts, and waxed cotton blazers, and offers customers the option of custom dying their garments one of many [...]

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Flew out to Paris, France last week for some meetings. It was Paris fashion week so we got to enjoy the added bonus of the city being filled with models and fashion types.
I don’t know why but I really dig these obstructed shots of the city’s landmarks.

These kids reminded me of Where The Wild Things [...]

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Epic new Guitar Center commercial featuring JonNYSollis in our Go Love Your Own City hoodie.

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We had the city surrounded last friday. In one corner, Matt and I had our friday night Locals Only party going strong at Gallery Bar with special guest DJ Terry Urban.

As usual, Henry Reason was in the house with his new girlfriend keeping it super local.

Afterwards we headed down to the FatJew’s birthday party on [...]

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The popular Reason Cooper Square Jeans from our Excelsior Collection have just been marked down to $45 in the Online Shop. A bargain for a pair of quality washed Japanese denim. Click Here to buy them now.

Everything else in the Online Shop is still available for 50% off if you use the discount code ‘SAVEFIFTY’ [...]

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